Assess students' ability to apply semiotic methods to 1950s American magazine advertisements by identifying signifiers/signified, denotation vs. connotation, icon/index/symbol distinctions, and mythic readings; analyze imagery, copy, typography, and layout in relation to postwar consumer culture and domestic ideology, and produce evidence-based interpretations of how ads construct gender roles, masculinity/femininity, and intersecting markers such as race and class.