Assess students' ability to analyze how skimming, penetration, and dynamic pricing influence market segmentation, firm objectives, and consumer surplus. Scope includes comparing strategies using demand elasticity and consumer heterogeneity, interpreting price/quantity diagrams to show changes in consumer surplus and producer surplus, performing simple quantitative calculations under given demand scenarios, and evaluating trade-offs between profit maximization and social welfare in short and long run. Appropriate for undergraduate Business & Economics; medium difficulty; analytical and quantitative.