Assess students' ability to design a comprehensive five-year market-entry and pricing strategy for launching a sustainable electric bicycle company targeting commuters in a mid-sized city. Require quantified demand elasticity estimates, a detailed cost structure (fixed vs. variable, COGS, operating expenses), competitive analysis, pricing model, sales and cash-flow projections, breakeven analysis, and a risk-mitigation plan with sensitivity scenarios; students must state assumptions, show calculations, and justify strategic choices.