Assess students' ability to design a five-year business plan, pricing strategy, and pro forma financial model for launching a subscription-based electric scooter sharing service in a mid-sized city. The quiz should test market analysis (demand estimation, competitor landscape, target segments), operating cost modeling (fleet purchase/leasing, maintenance, charging/logistics, staffing, permits), subscription and per-use pricing that balances adoption and profitability, five-year revenue/expense projections, cash flow and break-even analysis, sensitivity testing of ridership and cost assumptions, justification of key assumptions, KPIs, and a concise strategic recommendation.