Assess learners' ability to design and evaluate consent-driven analytics for multinational marketing campaigns, focusing on applying GDPR obligations, privacy-by-design principles, secure data architecture, consent lifecycle management (collection, storage, revocation, proof), data minimization and retention, pseudonymization/anonymization, cross-border transfer controls, vendor risk and contractual safeguards, DPIAs and recordkeeping, and translating regulatory requirements into technical and governance controls through scenario-based tasks across EU and non‑EU jurisdictions.