Assess students' ability to create a comprehensive business plan and accompanying financial model for launching a sustainable subscription-based e-bike rental service targeting college students in a mid-sized U.S. city; students must define market segmentation and value proposition, design pricing and subscription tiers, detail cost structure (CAPEX, OPEX, maintenance), produce 3-year revenue projections and unit economics, perform break-even and sensitivity analyses, and propose operational and risk-mitigation strategies (regulatory, safety, seasonality, theft/maintenance). Require clear assumptions, calculations, and a one-page executive summary demonstrating feasibility and scalability.