Assess students' ability to evaluate the viability of a small business startup by analyzing financial projections (cash flow, break-even, sensitivity to assumptions), conducting market analysis (target customers, TAM/SAM, competitor positioning, pricing), and identifying operational risks (supply chain, staffing, regulatory/compliance, contingency planning). The quiz will require interpretation of provided financial and market data, calculation of key metrics, critical appraisal of underlying assumptions, and a concise, justified go/no-go recommendation with proposed risk mitigations.