Assess students' ability to apply employer analysis and job‑market research to customize application materials for a specific job posting: given a job ad and brief employer profile, identify key skills, keywords, priorities, and cultural signals; propose resume section and formatting adjustments for ATS and recruiter readability; write a 3–5 bullet resume excerpt quantifying impact and a 2–3 sentence tailored cover‑letter opening; justify each tailoring decision with evidence from the posting and one piece of market research (e.g., labor trend, salary range, or competitor role). Evaluation focuses on alignment, clarity, measurable impact, and appropriate keyword use.