Assess students' ability to design a launch plan and five-year financial forecast for a subscription-based educational app. Students should create a pricing strategy, estimate customer acquisition cost (CAC), model churn projections, project monthly recurring revenue (MRR) and operating expenses, calculate breakeven and LTV:CAC, and provide sensitivity scenarios (base, best, worst). Require a timeline, chosen acquisition channels with cost assumptions, key metric calculations, clear supporting tables/charts, and a concise executive justification of assumptions and risks.