Test students' ability to design a market-entry strategy and a detailed three-year financial projection for a subscription-based edtech startup targeting high-school students in an emerging market. Require clear market segmentation and positioning, pricing tiers with unit economics, customer acquisition channels with CAC estimates, churn and LTV calculations, break-even analysis, cash-flow/P&L projections, and a funding plan with runway, milestones, and suggested funding sources/amounts.